About Us
Discover Morocco, Authentically
We are a group of young people born and raised in the heart of the desert in southeastern Morocco, of Moroccan nationality and with deep Berber roots by heart and by tradition. We have always been connected to tourism, learning firsthand the value of our land, our traditions, and the hospitality that defines our people.
For years, we have taken part in local associations to carry out humanitarian projects in our region, convinced that cooperation and solidarity are the path to improving the life of our community. Over time, a new phase began: taking a step further to directly create jobs and promote sustainable development that brings real and lasting benefits to our people.
From this vision, LABES HOLIDAY was born an agency that operates as a cooperative and is authorized by the Moroccan Ministry of Tourism under license N:ODV-23823.
LABES means goodness, well-being, bringing prosperity, and when combined with HOLIDAY it represents our mission: to offer authentic travel experiences that not only bring joy to those who visit us but also generate well-being for our community. As a cooperative, we work together, sharing responsibilities and benefits, always placing people and the development of our land at the center.
Our project supports numerous families and opens opportunities for young people, so they can find a future in tourism without having to migrate to big cities. This allows nomads to remain in their homeland, while also offering an alternative to those who might otherwise attempt to cross to the other side of the Strait. In this way, we directly contribute to the growth and strengthening of our land.
What drives us is not only showing the beauty of our environment, but also preserving and valuing our cultural, national, and local heritage. Every traveler who chooses us becomes a key ally: together we can generate positive change, strengthen our identity, and build a fairer future for our region and for our country.
Because for us, the true purpose of travel is to create human connections, to share cultures, and to transform the lives of both the traveler and the host. Traveling is not only about discovering landscapes it is also about planting seeds for the future.
Why We Stand Out
Personalized Routes
Choose your cities, and we'll tailor an itinerary just for you. Or explore our curated routes that blend breathtaking destinations with seamless experiences.
Deep Connection
Guided by local insight, we reveal hidden gems—heartfelt encounters, mint tea rituals, living traditions in remote valleys and gorges.
Diverse Landscapes
From the “Blue Village” of Chefchaouen to Roman ruins in Volubilis, explore Morocco's unique contrasts with us.
Explore with Peace of Mind
Dive into Morocco’s heart with LabesHoliday where expert planning meets soulful discovery. Begin your journey with us today.
Salem
Salem
Salem